Center for Equine Business Studies - Texas A&M University





	CEBS Announces Continuing Education Courses For Spring 2008 USTRC Contracts Research Services with CEBS Survey Services Available Through the CEBS Distance Learning Program Offers Ease of Training Center for Equine Business Studies Gains Industry Support Affordable Survey Services Available Through the CEBS Center for Equine Business Studies Gains Industry Support Distance Learning Program Offers Ease of Training Charitable Trust Will Fund Equine Business Studies at Texas A&M Center for Equine Business Studies to Focus on Cattle in Equine Competition Equine Business Summit Draws Enthusiastic Audience Summit To Assist Development of Proposed Equine Business Center at Texas A&M Industry Leaders Focus on Center for Equine Business Studies Equine Business Center Under Development

FOR IMMEDIATE RELEASE

Contact:
Julie Bryant, (817) 443-0686, julie@golatigo.com

CEBS Announces Continuing Education Courses For Spring 2008
Distance Learning Course offers instruction in business basics and retail sales

(College Station, Texas) - Meeting the challenge of employee training while staying in tune with the latest marketing, management and sales techniques can be a daunting task for almost any employer, particularly the small business owner. To answer that need, Texas A&M University, through its Center for Equine Business Studies (CEBS), brings a convenient and economical solution by offering on-line distance learning courses to improve practical business knowledge and skills. Distance learning replaces the traditional face-to-face classroom with instruction delivered via the Internet. This allows students to participate in classes at times that are convenient to their job and family obligations, and from any location with Internet access.

Courses to be offered on-line for continuing education credit in the Spring 2008 include "Business Basics for the Equine Business" and "Sales in the Equine Industry" "Sales in the Equine Industry," focuses on professional sales techniques in the equine environment. Students in the course develop sales skills through application of sales principles and realistic selling situations. Students currently enrolled in "Sales in the Equine Industry" have the following to say about the course:

"This class is great! I had no idea there was this much methodology and research involved in sales; I'm looking forward to taking the Marketing class, too."
Saddle Manufacturer Sales Representative

"In constructing my own small company's SWOT analysis and marketing plan, this course continues to focus and discipline my thoughts. I have added three important facets to my marketing and advertising plans this week."
Specialty Equine Products Manufacturing Company President

"I always enjoy expanding my knowledge of the consumer and this unit has given me more insight into the difference between the Western and English consumer. I can't wait to dive deeper into the differences in demographics and psychographics."
Major Equine Products Company Sales Representative

"Business Basics for the Equine Business" provides instruction in the basics of managing businesses that provide products or services to the equine industry. Students will be introduced to managerial decision-making and analysis in an equine environment, and develop skills that facilitate application of management principles to realistic business situations.

"The sales course is already being well-received in the industry and we expect a full class enrollment this spring in both courses." said Clark Springfield, course instructor. "We strongly urge interested persons to register as early as possible, not just to receive the discount, but to ensure their place in the classes."

Course fees are $595 per person through December 31, and $695 per person thereafter. Group discounts are available. The courses can be taken for continuing education credit and each course can be taken individually or as a part of a certification program. Upon successful completion of all five Equine Entrepreneurship courses, the participant will be awarded a Certificate in Equine Entrepreneurship from Texas A&M University. Courses that will be offered in the future include Marketing and the Equine Industry, Equine Entrepreneurship I, and Equine Entrepreneurship II.

For additional course information and to enroll visit http://agonline.tamu.edu/equine, or contact Clark Springfield, Equine Entrepreneurship Program Coordinator, at hcspringfield@ag.tamu.edu, or call (979) 845-3805.